Journey Mapping

Journey mapping for Canadian teams

Map how people move through your service, together, on one board

Bizby is the Canadian-hosted whiteboard where product, service design and policy teams map customer and citizen journeys, find where they break, and agree what to fix first.

A federal tribunal's product team runs its journey maps, roadmaps and standups on Bizby every day.

Map the whole journey

Stages and touchpoints

Columns for each stage, with the actions, channels and touchpoints people use at every step.

Thoughts and feelings

Capture what people think and feel with sticky notes, so the low points stand out.

Pain points and opportunities

Mark where the journey breaks and note the opportunities right where they happen.

Build it with the people who know it

Real-time collaboration

Everyone edits the same board live, in workshops or on their own time.

Share with a link

Invite colleagues from other teams with a link, no account needed to view or contribute.

Comments and reactions

Discuss a step in place and react to sticky notes to show agreement.

Turn the map into decisions

Dot voting and polls

Let the group pick the pain points that matter most.

AI summaries

Summarize a frame of findings into themes and next steps in one click.

Plan the fixes

Track the improvements you commit to, with owners and dates, on the same board.

Ready to get started?

Join teams across Canada who use Bizby for journey mapping.

Frequently asked questions

  1. What is a customer journey map?

    A customer journey map shows the steps a person goes through to reach a goal with your organization, such as applying for a service, along with what they do, think and feel at each step. It helps teams see where the experience breaks and decide what to improve.

  2. Is there a free journey map template?

    Yes. Open the Bizby journey map template and it becomes a live board you can edit with your team. You can start on the free plan.

  3. Where is my journey map data stored?

    Your data is hosted in Canada, in Toronto and Montreal, and never leaves the country.

  4. Can Ontario public sector teams use Bizby?

    Yes. Ontario's Procurement Restriction Policy applies to US-headquartered vendors. Bizby is a Canadian company, so it is not affected.

  5. Can I bring my journey maps over from Miro or Mural?

    Yes. Bizby imports boards from Miro and Mural, so your existing journey maps come with you.

  6. Does Bizby have a SOC 2 report?

    Yes. Bizby's SOC 2 Type II report is available under NDA. Contact us to request it as part of your security review.